Our Story


DATSA TEXTIL started out in 2004, initially as a Swedish–Romanian venture. It is located about 100 km from Bucharest, in Buzau, at the heart of southeastern Romania, an area known for its tradition in knitwear manufacturing.

Since December of 2014, Mrs. Sara Wechsler, one of the founders, became the sole owner, making the company 100% Romanian, owned and run by her and the second generation of the family.  

DATSA employs close to 100 people, mostly women, who through constant learning and with the help of technological improvements produce garments that meet the strictest and most diverse requirements of major customers across Europe.

Sara Wechsler

Sara Wechsler

Founder & CEO

Mrs. Sara Wechsler is a well known figure who has played an important role in promoting the textiles industry and exports of Romania for over 50 years. When private investors began to look into opportunities, she was identified as the ideal person to start a new venture. She led the conversion of an old chemicals plant into a modern facility equipped with advanced knitting machines. With her relentless drive, she hired, trained and built a new entrepreneurial culture in the employees of DATSA. She has also brought together different entities from the textile industry in order to achieve stronger representation commercially as well as vis a vis the government and European incentive programs.

She personally leads social initiatives for the benefit of the entire community.

Our Team

Raluca Bucur

Executive Manager

Mirela Puiu

Commercial Manager

Liat Wechsler

Business Development

Crină Raican

Production Manager

Minela Neneciu

Research Development Innovation Manager

Daniel Ionuț Ion

Knitting and Programming Manager

Corina Kraus

Financial Manager

Gina Deciu

Production Line Manager

Răzvan Ivanuș

Knitting Specialist

Our Factory

This post is also available in: RO (RO)